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The Persuaders

Alex Gibson
About the show: 


The Persuaders is Dublin's only dedicated marketing show covering a diverse range of topics such as advertising, digital trends, sales promotion, sponsorship and direct marketing. Each week presenter Alex Gibson interviews top Irish and international guests, and reports from major Irish conferences covering marketing topics. The show has aired since 2000, making it Ireland's longest running business programme. Alex Gibson is a Senior Lecturer in Marketing at Dublin Institute of Technology and recipient of the Irish Marketing Educator of the Year award from the Marketing Institute of Ireland, as well as Podcaster of the Year award from the Irish Internet Association.


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